Our Story

Our Story

Born in the Bahamas, raised on grit. I moved to Canada in 2015 chasing a better life, studying electrical engineering while juggling the weight of family and survival. Life wasn’t smooth — a bunch of shit jobs, a bunch of sacrifices. But one thing never left: my love for music and fashion. I didn’t know how to turn it into something real… until one day I said, “F*ck it. Just start.”

About The Brand

The idea hit me while talking to one of my boys about switching from rap to afro — that moment of change, of growth, of becoming someone new. That’s when I realized: we’re all constantly rebranding ourselves. That thought became the foundation for The Branded Label — a streetwear brand for people in motion, people evolving, people not afraid to change the script.

The name is a nod to that growth. The logo? A “B” transformed into a butterfly — change in motion.

Why Us?

We don’t do basic. Our drops are exclusive, our quality’s top-tier, and once something’s gone, it’s gone — like Jordan releases. Our VIP members get the first shot, because being part of The Branded Label means you’re not just buying clothes — you’re stepping into a movement.